As Great Explorations Children's Museum's Social Media & Brand Coordinator, I was responsible for content creation and monitoring engagement across our multiple social media channels and different branded accounts.
This created an increase of +40% in TikTok following and +15% in Instagram following.
Here are a few pieces of my work!
Instagram Reels
Animated Event Stories
Social Media Square Graphics
Little Free Library Initiative
In October of 2023, Great Explorations' Little Free Library was about to reach its first year of operation.
I decided to host a book drive, both in-person at the museum and through social media and newsletter engagement - with the goal of collecting 100 books.
At the end of October, we had reached a total of 516 books and created long-lasting community partnerships, like that of Shumaker Law.
Below is the reel I created to announce its success.