At USF Office of Orientation, I was an Orientation Leader Marketing Assistant, or OL-M.
I created graphics for USF Orientation's social media and breakout sessions and conducted engagement research to create social media campaigns, always being sure to abide by the USF Branding Guidelines.
Prior to this campaign, USF Orientation's engagement was less than 2% per post. The average likes per post were between 20 and 30 with a few exceptions and only an average of about 10 comments.
As of May 2023, my campaign is at 388 likes and 204 comments.
